HOW IT WORKS
Every few seconds, each unit works out where it is, picks the right ad, plays it on all three faces, counts who was nearby and reports back.
01THE LOOP
- 01
Locate
The edge unit reads GPS and matches the position to a geofenced zone. No phone, no app: the unit knows where it is on its own.
- 02
Profile
Each zone carries context that changes through the day: the hour, footfall, the weather and the venues nearby.
- 03
Swap
The rules engine picks the campaign booked for that zone and context, and pushes it to all three faces at once.
- 04
Count
While the ad plays, presence sensing tallies the devices in range and de-duplicates them into a relative index.
- 05
Report
The play lands in the advertiser dashboard with where it ran, when and how many devices were in range.
02ZONES
A zone is a geofence polygon plus profile tags, with context that changes by the hour. Zones are drawn by neighbourhood and tuned with pilot data.
- Geofence
- Profile tags
- Hourly context
03SLOTS AND SHARE OF VOICE
Each screen runs a loop of slots. A standard spot takes its share of the slots in every loop it plays. A takeover takes all of them, on all three faces, in its zone and time window.
- Slot length
- Confirming with hardware
- Loop length
- Confirming with hardware
04UPTIME
Every unit sends a heartbeat. MOVOS Ops shows each screen on a map with its battery runway and signal, so a dark screen is a ticket before it’s a problem.
- Heartbeat monitoring
- Battery runway
- Signal