CREATIVE SPECS
Everything your designer needs: the spec table, legibility rules for a screen that moves, and three ways to tell a story across three faces.
01SPEC TABLE
- Faces
- 3 (back, left, right)
- Pixel resolution per face
- Confirming with hardware
- Physical size per face
- Confirming with hardware
- Aspect ratio
- Confirming with hardware
- Pixel pitch
- 3 mm
- File formats
- Confirming with hardware
- Frame rate
- Confirming with hardware
- Slot length
- Confirming with hardware
- Loop length
- Confirming with hardware
- File size limits
- Confirming with hardware
- Colour space
- sRGB
- Safe zones
- Confirming with hardware
Templates
PNG and PSD-friendly templates with safe zones arrive once the panel specs are final.
02LEGIBILITY
At most seven words for the main line, and one idea per spot.
A big logo and high contrast.
No thin weights, and no fine print below the minimum size.
The first second has to stand on its own.
Keep motion simple and slow.
Check it at night brightness, not just at noon.
03THREE-FACE STORYTELLING
RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative
The same on every face
One creative on all three faces. Simple, and it reads from any angle.
- LEFT
- NORTHLINE RUNNING
- BACK
- NORTHLINE RUNNING
- RIGHT
- NORTHLINE RUNNING
RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative
A sequence
Left, then back, then right, as the rider passes: a short story told in order.
- LEFT
- COLD BREW,
- BACK
- TWO BLOCKS
- RIGHT
- NORTH.
RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative
Brand on the back
Your brand on the back face, with the call to action on the sides.
- LEFT
- FREE ENTRY
- BACK
- GALLERY NIGHT
- RIGHT
- THURSDAYS
04PREVIEWER
Drop in a file and see it at the panel’s resolution, at day and night brightness, from three viewing distances. Files never leave your browser.
05SUBMITTING
Send us a message through the contact form, and we’ll reply with a link to upload your files.
Contact us