FOR ADVERTISERS
Your ad plays when riders enter the neighbourhoods you pick, in the hours you pick. Three faces at eye level, moving with the crowd.
RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative
01WHY IT WORKS
- 01
Eye level, three faces
Screens ride at eye level, with a face for the street behind the rider and one on each side.
- 02
Moves with the crowd
Riders are already where people are: offices at lunch, restaurants at dinner, bars late. Your ad goes with them.
- 03
Changes with context
The rules engine swaps the ad by zone, hour and day, so each block sees the campaign booked for it.
- 04
Proof, not promises
Every play is logged with where it ran, when and the in-range index. Watch it live, then get the full log.
02THREE FACES
People see the sides as a rider passes and the back as the rider moves off. Use all three faces for one ad, a story told in order, or your brand with the offer beside it.
RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative
The same on every face
One creative on all three faces. Simple, and it reads from any angle.
- LEFT
- NORTHLINE RUNNING
- BACK
- NORTHLINE RUNNING
- RIGHT
- NORTHLINE RUNNING
RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative
A sequence
Left, then back, then right, as the rider passes: a short story told in order.
- LEFT
- COLD BREW,
- BACK
- TWO BLOCKS
- RIGHT
- NORTH.
RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative
Brand on the back
Your brand on the back face, with the call to action on the sides.
- LEFT
- FREE ENTRY
- BACK
- GALLERY NIGHT
- RIGHT
- THURSDAYS
03WAYS TO BUY
Zone
Pick neighbourhoods and dayparts. Your creative plays only inside those geofences.
Network
Rotation across every live zone.
Takeover
All three faces at 100% share of voice, in a zone and time window you choose.
04TARGETING
Choose the zones, the hours, the days and how much of the loop you want. The planner turns it into an estimate you can share.
05HOW A CAMPAIGN RUNS
- 01
Plan
Use the planner or book a call.
- 02
Creative
Send files or have us adapt them. We check legibility on a real panel.
- 03
Go live
Your campaign starts after the lead time.
- 04
Watch
Follow plays by zone on the live dashboard.
- 05
Prove
Get a play log and zone report when the campaign wraps.
06REPORTING
- Plays
- Plays by zone and daypart
- The in-range index
- A proof-of-play CSV
- Uptime
Counts are a de-duplicated index, not a headcount. Methodology is disclosed to every buyer.
PILOT
NOW BOOKING TORONTO PILOTS.
We’re working with a small group of launch advertisers in Toronto. Pilots include zone and daypart planning, creative checks on a real panel, a live dashboard and a wrap report with the full play log.
PROPOSAL
Tell us what you’re launching and where. We’ll come back with zones, dayparts and a plan.
FAQ
What does it cost?
Pilot pricing is quoted per zone and daypart.
Is there a minimum flight?
Minimum flights are set per pilot.
Can I pick exact streets?
Zones are neighbourhood geofences, so you pick neighbourhoods rather than single streets.
How fast can we launch?
Campaigns go live after a short lead time for planning and creative checks.
Do you make the creative?
Send finished files, or we adapt your existing creative for three faces. Either way, we check legibility on a real panel.
What happens if a screen goes dark?
Every unit sends a heartbeat, so we know when one goes dark.
What can’t run?
Some categories are restricted or refused. The ad acceptance policy has the details.
Can agencies buy?
Agencies are welcome to plan and book for clients.
Can I see where my ad ran?
Yes. Every play is logged with where it ran, when and the in-range index, live on the dashboard and in the play log at the end.